Ask someone with a bachelor's degree in business and marketing or a bum on the street, and both will agree -- consumers like free shit. The UFC has adopted that approach in full lately, and UFC 127 is no exception.
This Saturday, two preliminary fights will air live on ION at 9:00 PM EST, and they're both slugfests that will be sure to entertain: lightweights Spencer "The King" Fisher vs. Ross Pearson, and light-heavies James Te Huna vs. Alexander Gustafsson. A quick promo video of Fisher x Pearson is above, with the Te Huna x Gustaffson version posted after the fold.
Both videos robbed from our friends at MMA Mania.