A Rear Naked Joke Exclusive:
Strikeforce CEO Scott Coker's life seems to have taken a turn for the bizarre. Before the UFC purchase of his organization, Coker was sitting pretty atop the MMA world. Strikeforce was doing well as the second biggest MMA promotion behind the UFC and the future never looked brighter. Even after the sale to Dana White and the Fertitta brothers, Coker's life seemed perfect.
However all that has changed. Scott Coker is now a very different man. He's broken and battered, and sadly a raging alcoholic. The low point in his life was reached when he drunkenly joined the Russian army.
We spoke to Coker yesterday in an attempt to see exactly why things had turned out so badly for him.
"Things aren't bad", he told us, his voice slurred. "Things are fucking great!"
Then he started crying, and after several minutes of wretched sobbing, he confessed.
"Oh hell," he cried. "My life is a disaster now!" He paused to gather his wits. "You know," he continued. "After I sold out to Zuffa, I was on top of the world. Dana White showed me a lot of respect during the negotiations, and then, once we closed, I became his right hand man. The joke around the UFC was that I was Dana White's Mini-Me, and I loved that role. It was awesome. But soon things started changing. There was less and less for me to do. I became marginalized. They stopped inviting me to the meetings and Dana even stopped taking my calls."
It was at that point that Coker realized he'd never be anything more than just an anonymous underling in the Zuffa machine. And it ate him up from the inside. He started boozing to kill the pain.
" I started hitting the sauce pretty hard," he revealed. "And soon everything was spiraling out of control. Then one day I woke up and found myself in the Russian army."
When asked how that happened, Coker was a bit foggy. "I kind of blacked out," he said. "I don't remember all the details. But I know it has something to do with Fedor. "
Fedor's presence in Strikeforce was actually the catalyst to the UFC sale. The popular Russian fighter's KO of previously undefeated Brett Rogers garnered big ratings and brought lots of attention to the Strikeforce brand.
"It was big," Coker confirmed. "Huge. But after the sale, after Fedor started his losing streak, everything came apart. I believe I joined the Russian army to try and recapture the Fedor magic. But it hasn't happened. My fellow soldiers are nice guys, but there's not a single Fedor among them."
So what's next for the former CEO?
"Chechnya," he said. "I enlisted for six years and they're sending me to the front. If I survive my enlistment, I plan on starting a new MMA promotion. But that's a long way off. Hey, at least the vodka is good!"
At that point Coker excused himself so that he could join the rest of his platoon at a military parade. Here is our exclusive video footage of the event.