UCMMA 'The Ultimate Challenge'
Coming to FIGHT NOW TV
More International mixed-martial-arts action slated for 2012
HOBOKEN, New Jersey (February 20 , 2012) - United Kingdom-based 'Ultimate Challenge Mixed Martial Arts' is coming to FIGHT NOW TV TM - America's only 24-hour combat sports and entertainment channel - throughout 2012. A deal was announced today by both principals.
UCMMA co-founder Dave O'Donnell was a driving force behind the first wave of MMA growth in the U.K. with Cage Rage which featured many current and past stars, including Anderson Silva, Vitor Belfort, Michael Bisping, Paul Daley, Ian Freeman, Matt Lindland, Melvin Manhoef, Antonio Silva, Renato 'Babalu' Sobral, just to name a few.
Dave O'Donnell and his new team are now building on that rich tradition of showcasing great talent and discovering future stars with its UCMMA "The Ultimate Challenge" brand.
"We are very excited that we can feature UCMMA events on our channel," commented Mike Garrow, GM and co-founder of FIGHT NOW TV. "The quality of fights UCMMA puts on is excellent, making it a perfect fit with our mission to deliver MMA action, not only from the United States, but around the globe."
FIGHT NOW TV viewers will be able to watch the two most recent UCMMA events in their entirety, Feb. 22 & 23, as part of FIGHT NOW TV's "Every Night a Different FIGHT" programming block, starting at 10pm ET.
The next UCMMA 27 event is set to take place April 7 from The Troxy Theatre in London, England.