In what I beleive is a smart move, Bellator Fighting Championships is moving its live events to Friday nights. Often, we've seen Bellator shows scheduled on the same night as UFC PPVs, and it's tough for any MMA organization to compete with the UFC. Not only that, there is also boxing PPVs and college football to consider. So this move should definitely help Bellator solidify its brand and bring some new eyeballs to the excellent cards they put on.
Bellator CEO Bjorn Rebney told USA Today:
"We didn't really dig into the analysis and try to assess who was one, who was two and who was three, or what we were trying to avoid the most. It just kind of came down to an analysis of, is there a night where all the factors made it to where we can maximize live-event attendance, where we can reach the largest audience from an television perspective, to give MMA fans an opportunity to really make a night for themselves with Bellator."
Sounds good to me. It's a date!